The Giant Bomb guys were talking about Drank on their latest Bombcast. Drank is another terrible sounding addition to the already saturated 'lifestyle' drink market.
So what's the deal with Drank? According to its website it's "[t]he first EXTREME RELAXATION drink to hit the market."
And now for the drink's tag line: "Just slow your roll." Amazing, I got to get me some of this stuff.